Est. 2026 · Volume I
Strategy, unit economics, and operational craft for the modern jewelry brand.
Operations
3 min · The K99 Editors
Repair work is rarely a brand's headline business. But it's quietly the highest-margin, highest-retention activity in most jewelry stores — and the one most owners systematically underprice.
E-commerce
3 min · The K99 Editors
For one-of-one and high-touch fine jewelry, the product page is not a spec sheet. It's a love letter. The brands that figure this out routinely outsell brands with better SEO.
Operations
4 min · The K99 Editors
Your POS data is the most under-mined asset in your business. Four specific queries — none harder than basic SQL or a pivot table — answer the questions that move the needle.
Wholesale
4 min · The K99 Editors
After a decade of DTC dominance, wholesale is quietly resurging in indie jewelry. The brands winning new buyers are the ones whose line sheets actually do the selling.
Marketing
3 min · The K99 Editors
The conventional wisdom says indie jewelers acquire customers on Instagram. The data, mostly, says otherwise. Where the dollars actually convert.
Operations
3 min · The K99 Editors
The single most common margin leak in custom-jewelry shops is the unbilled hour. Here's how to price commissions so the work pays you fairly without scaring off the customer.
Unit Economics
3 min · The K99 Editors
Bridal is the highest-AOV category in jewelry, and the channel mix you choose determines whether it funds your business or quietly drains it.
Unit Economics
3 min · The K99 Editors
Most jewelry founders we meet have no idea what their inventory turn rate is. Most of the rest are quietly worried theirs is too low. Here's what good looks like, by category.
Operations
3 min · The K99 Editors
The average indie jeweler we surveyed runs six disconnected systems to operate their business. The dollar cost of those subscriptions is the smaller problem. Here's the bigger one.
One essay every weekday. No marketing, no fluff.
