E-commerce
3 min · The K99 Editors
Why 'Studio Note' Beats Traditional Product Descriptions
Discover why a 'studio note' offers an edge over traditional product descriptions in engaging customers and enhancing brand value.
Est. 2026 · Volume I
The K99 Journal
Strategy, unit economics, and operational craft for the modern jewelry brand.
Recent Essays
Operations
3 min · The K99 Editors
Why Jewelers Use 6 Tools — And The Cost Of Consolidation
Independent jewelers often juggle multiple software tools. Discover why consolidating these could streamline operations and boost profitability.
Unit Economics
3 min · The K99 Editors
Understanding Inventory Turn Rates for Indie Jewelry Brands
Explore what constitutes a healthy inventory turn rate for independent jewelry businesses and why it matters for your bottom line.
Operations
3 min · The K99 Editors
Unlocking the Hidden Value in Your POS Data
Most indie jewelry brands underutilize their POS data. Learn how tapping into this resource can drive revenue growth and efficiency.
Wholesale
3 min · The K99 Editors
Wholesale is Back: Crafting Line Sheets that Convert
Wholesale is resurging. Designing an effective line sheet can be pivotal. Learn how precision and clarity can transform interest into sales.
E-commerce
3 min · The K99 Editors
Unlocking the Untapped Potential of Your POS Data
Your POS data holds valuable insights into customer behavior. Discover how to leverage it to drive growth and optimize your independent jewelry business.
Operations
3 min · The K99 Editors
Why Jewelers Juggle 6 Tools and the Cost of Consolidation
Independent jewelers often rely on multiple tools for operations. Discover the hidden costs and potential benefits of consolidating these tools.
Operations
3 min · The K99 Editors
Independent Jewelers: The High Cost of Tool Disconnection
Most indie jewelers juggle six disparate tools. The hidden costs of this disconnected setup are more significant than they appear, affecting both efficiency and growth.
Marketing
2 min · The K99 Editors
Why 'Studio Notes' Outperform Traditional Product Descriptions
Explore the advantages of using 'studio notes' instead of traditional product descriptions to increase engagement and build customer loyalty.
Wholesale
3 min · The K99 Editors
Wholesale is Back: Structuring a Line Sheet That Converts
Wholesale is experiencing a resurgence. To capitalize, brands must perfect their line sheets. Learn how to create one that drives conversions.
Marketing
3 min · The K99 Editors
Why 'Studio Notes' Beat Traditional Product Descriptions
For jewelry brands, 'studio notes' offer a personal touch that can elevate customer experience and drive sales beyond standard product descriptions.
Unit Economics
3 min · The K99 Editors
Bridal Jewelry: Showroom Appointments vs DTC Unit Economics
Explore the contrasting unit economics of bridal jewelry sold via showroom appointments versus direct-to-consumer (DTC) models.
Wholesale
2 min · The K99 Editors
Wholesale Resurgence: Crafting a Line Sheet That Sells
Wholesale is making a comeback for indie jewelers. Learn how to design a line sheet that captures attention and drives sales with proven tactics.
Operations
3 min · The K99 Editors
Independent Jewelers Juggle 6 Tools: The Consolidation Cost
Independent jewelers often run six disconnected tools. Consolidating these systems could streamline operations and reduce redundancies, but it comes at a cost.
Unit Economics
3 min · The K99 Editors
Unit Economics of Bridal: Showroom vs Direct-to-Consumer
Exploring the financial dynamics between showroom appointments and direct-to-consumer strategies in the bridal jewelry market.
Operations
3 min · The K99 Editors
Unlocking the Untapped Value of Your POS Data
Jewelry businesses often overlook the treasure trove of insights hidden in their POS data. Discover how to leverage this data for greater profitability.
Marketing
3 min · The K99 Editors
Wholesale Returns: Crafting a Line Sheet That Converts
As wholesale makes a comeback, a well-structured line sheet becomes crucial. Learn how to create one that truly converts for your jewelry brand.
Strategy
3 min · The K99 Editors
Uncovering the Untapped Value of Your POS Data
Most jewelry brands overlook the potential of POS data. Understanding these insights can refine your strategy and drive revenue.
Unit Economics
4 min · The K99 Editors
Bridal Jewelry Economics: Showroom vs DTC Sales
Analyzing the unit economics of bridal jewelry through showroom appointments versus direct-to-consumer sales reveals critical insights for growth.
Wholesale
3 min · The K99 Editors
Wholesale is Back: Structuring a Line Sheet That Converts
With wholesale resurging, crafting an effective line sheet is crucial. Learn how to structure one that captures retailers' attention and boosts conversions.
E-commerce
3 min · The K99 Editors
Lessons from Migrating 1,200 Jewelers Away from Shopify Plus
Transitioning 1,200 jewelry brands from Shopify Plus revealed key insights into platform limitations, operational challenges, and strategic opportunities.
Unit Economics
3 min · The K99 Editors
Bridal Unit Economics: Showroom vs Direct-to-Consumer
Exploring the economic implications of bridal jewelry sales through showrooms versus direct-to-consumer models. Understand the cost structures and potential profitability.
Strategy
2 min · The K99 Editors
Mastering Custom Commission Pricing for Jewelers
Custom commissions are a lucrative segment for jewelers. Learn how to price them effectively without undercutting your profits.
Strategy
2 min · The K99 Editors
Unlocking the Goldmine: Leveraging POS Data Effectively
POS data is an untapped goldmine for indie jewelers. Learn how to extract actionable insights to boost revenue and customer engagement.
E-commerce
2 min · The K99 Editors
Why 1,200 Indie Jewelers Left Shopify Plus: Lessons Learned
Analyzing the shift from Shopify Plus for 1,200 indie jewelers. What drove them away and what we learned in the process.
Marketing
3 min · The K99 Editors
Why 'Studio Notes' Beat Product Descriptions in Jewelry
Explore how 'studio notes' offer a unique storytelling approach that engages customers more effectively than traditional product descriptions.
E-commerce
3 min · The K99 Editors
Lessons from Migrating 1,200 Jewelers Off Shopify Plus
Exploring the challenges and insights gained from moving 1,200 jewelry brands off Shopify Plus, and what it means for the future of e-commerce platforms.
E-commerce
4 min · The K99 Editors
Why Shopify Plus Is the Wrong Platform for Most Indie Jewelers
Shopify Plus is an excellent platform for the wrong customer. For an indie jewelry brand under $5M, it's an expensive way to solve problems you don't have while creating problems you didn't.
Operations
3 min · The K99 Editors
Repair Revenue: The Hidden P&L Line That Funds Retention
Repair work is rarely a brand's headline business. But it's quietly the highest-margin, highest-retention activity in most jewelry stores — and the one most owners systematically underprice.
E-commerce
3 min · The K99 Editors
The Studio Note: Why Long-Form Product Copy Outsells Spec Sheets
For one-of-one and high-touch fine jewelry, the product page is not a spec sheet. It's a love letter. The brands that figure this out routinely outsell brands with better SEO.
Operations
4 min · The K99 Editors
The Four POS Queries Every Jewelry Owner Should Run Monthly
Your POS data is the most under-mined asset in your business. Four specific queries — none harder than basic SQL or a pivot table — answer the questions that move the needle.
Wholesale
4 min · The K99 Editors
Wholesale Is Back. How to Build a Line Sheet That Actually Converts
After a decade of DTC dominance, wholesale is quietly resurging in indie jewelry. The brands winning new buyers are the ones whose line sheets actually do the selling.
Marketing
3 min · The K99 Editors
Where Indie Jewelry CAC Actually Lives in 2026
The conventional wisdom says indie jewelers acquire customers on Instagram. The data, mostly, says otherwise. Where the dollars actually convert.
Operations
3 min · The K99 Editors
Pricing Custom Commissions Without Losing Your Shirt
The single most common margin leak in custom-jewelry shops is the unbilled hour. Here's how to price commissions so the work pays you fairly without scaring off the customer.
Unit Economics
3 min · The K99 Editors
The Unit Economics of Bridal: Showroom vs DTC
Bridal is the highest-AOV category in jewelry, and the channel mix you choose determines whether it funds your business or quietly drains it.
Unit Economics
3 min · The K99 Editors
Inventory Turn for Indie Jewelry Brands: What Good Actually Looks Like
Most jewelry founders we meet have no idea what their inventory turn rate is. Most of the rest are quietly worried theirs is too low. Here's what good looks like, by category.
Operations
3 min · The K99 Editors
The Six-Tool Tax: What Tool Sprawl Actually Costs an Indie Jewelry Brand
The average indie jeweler we surveyed runs six disconnected systems to operate their business. The dollar cost of those subscriptions is the smaller problem. Here's the bigger one.
Sections
E-commerceMarketingOperationsStrategyUnit EconomicsWholesale
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