The Katura Blog
Insights, strategies, and guides for modern jewelry businesses.
Latest Posts
Jewelry Product Photography: The Complete Guide for Online Stores
Your product photos are your storefront. Here's how to photograph rings, necklaces, and earrings that look as stunning on screen as they do in person.
Setting Up a CRM Pipeline for Custom Engagement Rings
Engagement ring sales have the longest cycle in jewelry — sometimes 6 months from first inquiry to purchase. Here's how to build a pipeline that nurtures every lead.
Email Marketing That Actually Works for Jewelry Stores
Jewelry is emotional. Your email marketing should be too. Here are the campaign types that drive the highest engagement and revenue for independent jewelers.
Going Global: Multi-Language & Multi-Currency for Jewelry Brands
Ready to sell internationally? Here's how to localize your jewelry store for global customers — from currency conversion to culturally appropriate imagery.
How to Run a Profitable Trunk Show in 2026
Trunk shows remain one of the highest-converting sales events for independent jewelers. Here's how to plan, promote, and execute one that actually drives revenue.
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