The All-in-One
Jewelry Platform
K99 gives independent jewelers and jewelry stores everything they need to compete with the largest brands — technology, marketing, design services, and infrastructure that would cost $500K+ to build on their own.
Independent jewelers are being left behind
Big brands spend millions on technology and marketing. Independent jewelers are expected to piece together 10+ tools, hire developers, and figure it all out on their own.
Tool overload
Shopify for e-commerce, Mailchimp for email, HubSpot for CRM, QuickBooks for payroll, Canva for design — none of them talk to each other.
Death by subscriptions
10+ monthly subscriptions, each charging per-seat or per-transaction fees. It adds up to thousands per month before you've sold a single piece.
Developer dependency
Every customization requires a developer. Want to change a banner? $200. Update shipping rules? $500. Integrate a new tool? $5,000.
No creative support
Shopify gives you templates. It doesn't give you a creative director, photography direction, or brand strategy tailored to jewelry.
No diamond access
Independent jewelers can't access wholesale diamond databases the way chains can. They're stuck with limited local suppliers.
No time for marketing
Jewelers are artisans, not marketers. Between running the shop and serving customers, there's no time left for Instagram, email campaigns, or SEO.
The true cost of "doing it yourself"
Monthly costs for a jeweler trying to replicate what K99 offers:
K99 — Everything in one platform
One login. One dashboard. One monthly price. Every tool a modern jewelry business needs — built from the ground up by jewelers, for jewelers.
Full E-Commerce
Beautiful product pages, cart, checkout, abandoned cart recovery, gift cards, discount codes, and variant management designed for jewelry.
Website Builder
5 luxury themes, 28+ section types, drag-and-drop editor. A stunning jewelry website with zero coding required.
CRM & Sales Pipeline
Kanban boards, lead tracking, customer profiles with purchase history, consultation scheduling, and anniversary reminders.
Email Marketing
Visual campaign builder, automated flows, segmentation, A/B testing, and enterprise deliverability via Brevo.
Payroll & HR
Full payroll runs, commission tracking, time clock, PTO, contractor management, and employee self-service.
Analytics Dashboard
Real-time sales data, customer lifetime value, product performance, marketing ROI, and scheduled email reports.
Diamond & Gem Search
Access 2M+ diamonds and 500K+ gemstones via Nivoda, plus 250K+ products from Stuller. Real-time pricing, GIA/IGI certs, and direct ordering.
AI-Powered Tools
Product descriptions in 24 languages, smart SEO optimization, conversational search, and automated content generation.
24 Languages Built-In
Your storefront, admin, and all customer communications in 24 languages. Multi-currency with automatic conversion.
Payments & Financing
Stripe integration with support for deposits, layaway plans, payment plans, and international payment methods.
Inventory Management
Multi-location inventory, stock alerts, supplier management, purchase orders, and barcode scanning.
Mobile Apps (iOS & Android)
Native mobile apps for your customers — push notifications, wishlist, order tracking, and biometric login.
What you cannot get on Shopify
Shopify is a general-purpose e-commerce tool. K99 is a specialized jewelry operating system with services no horizontal platform can offer.
| Capability | K99 | Shopify + Apps | DIY / In-House |
|---|---|---|---|
| Jewelry-specific e-commerce (variants, metals, stones) | Partial (apps needed) | ||
| Professional website builder with luxury themes | Generic themes | ||
| Built-in CRM & sales pipeline | |||
| Built-in payroll & HR | |||
| Email marketing & automation | Basic | ||
| 2M+ diamond/gemstone marketplace (Nivoda) | |||
| Stuller product catalog, ordering & dropship | Manual ordering | ||
| In-house creative director (Stella) | |||
| CAD design & rendering services | Outsourced | ||
| Casting & production coordination | Outsourced | ||
| AI product descriptions (24 languages) | App ($30+/mo) | ||
| 24 language storefront & admin | Limited | ||
| Native iOS & Android apps | App ($300+/mo) | ||
| Real-time analytics & BI dashboard | Basic | ||
| Custom domain with free SSL | |||
| White-label (no platform branding) | |||
| API access & webhooks | Build your own | ||
| White-glove onboarding & migration | |||
| Data import from Shopify / WooCommerce | N/A | ||
| Starting price (monthly) | $79/mo | $39+ (before apps) | $4,500+ |
Stella — Your in-house creative director
Every K99 partner gets access to Katura's luxury creative studio, led by Stella. Professional-grade branding, photography direction, social media, and campaign strategy — included in your plan.
Brand & Identity
- Complete brand identity design (logo, typography, colors)
- Brand guidelines document for consistent marketing
- Visual merchandising strategy for online and in-store
- Luxury packaging design and vendor coordination
- Seasonal collection lookbook design
- Brand refresh and repositioning
Digital Marketing
- Social media strategy and content calendar
- Instagram, Facebook, Pinterest campaign management
- Google Ads and Meta Ads creation and optimization
- SEO audit and ongoing optimization
- Influencer collaboration and outreach
- Holiday and seasonal promotion planning
Content & Photography
- Product photography direction and art direction
- Lifestyle shoot planning and creative briefs
- Video content for social media and ads
- Blog content strategy and ghostwriting
- Email newsletter design templates
- Print collateral (business cards, postcards, catalogs)
Email & Campaigns
- Welcome series automation (5+ emails)
- Abandoned cart recovery flows
- Post-purchase nurture sequences
- VIP customer re-engagement campaigns
- Birthday and anniversary automated sends
- Monthly newsletter design and copywriting
CAD Design & Casting Services
Your customers want custom pieces? We handle the technical side. Our in-house CAD designers and casting network deliver production-ready jewelry designs and finished pieces — so you can offer custom without the overhead.
From concept to finished piece
Customer Request
Your customer describes their dream piece — a sketch, a photo, or just an idea.
CAD Design
Our designers create a photorealistic 3D render for approval. Unlimited revisions.
Casting & Setting
Approved designs go to our casting network. Stones sourced, set, and finished.
Ship to You
The finished piece ships to your store with your branding. You deliver to your customer.
CAD Rendering
Professional 3D renders of any design concept — rings, pendants, earrings, bracelets. Photorealistic images your customers can approve before production.
- Matrix / Rhino / Blender
- 360° rotational views
- 48-hour turnaround
Casting & Production
Direct access to our casting network. From wax models to finished metal, we handle lost-wax casting, stone setting coordination, and quality control.
- Gold, Platinum, Silver, Palladium
- Stone setting coordination
- Finishing & polishing
White-Label Custom
Offer "custom design" as a service in your store — we do the work behind the scenes. Your brand, your customer relationship. We're invisible.
- Your branding on all deliverables
- Direct customer communication
- Margin-protected pricing
The world's largest jewelry supply chain — built in
Through our integrations with Nivoda and Stuller, every K99 jeweler gets instant access to millions of diamonds, gemstones, mountings, findings, and finished jewelry — directly from their dashboard.
Nivoda
The world's largest B2B diamond and gemstone marketplace. Real-time search, GIA/IGI certificates, holds, and direct ordering.
- Natural & lab-grown diamonds with full 4C data
- GIA, IGI, and HRD certificates
- Real-time pricing and availability
- Hold stones for customers (24–72h)
- Place orders directly from your dashboard
- 360° video and high-res imagery
Stuller
The world's largest jewelry manufacturer and distributor. Mountings, findings, metals, gems, tools, and finished products via REST API.
- Real-time product data, pricing, and availability
- Product configuration (stone setting, sizing, engraving)
- Virtual semi-set products (3C Collection)
- Certified diamonds, lab-grown, and Notable Gems®
- Order submission with Pack & Ship dropshipping
- Invoice and shipment tracking via API
Together: the complete jewelry supply chain
Built on technology the big brands use
Every K99 storefront runs on the same infrastructure as billion-dollar e-commerce companies. Your jewelers get enterprise-grade technology at a fraction of the cost.
Sub-Second Load Times
Edge-deployed on Vercel's global CDN. 99.99% uptime. Your store loads faster than Tiffany's.
Enterprise Security
SOC 2 compliant infrastructure, encrypted at rest and in transit, SSO, and role-based access control.
AI Built-In
GPT-4o powered descriptions, conversational search, automated SEO, and smart product recommendations.
Global Infrastructure
Served from 70+ edge locations worldwide. Multi-currency, multi-language, multi-timezone out of the box.
Native Mobile Apps
iOS and Android apps with push notifications, biometric login, offline browsing, and Apple/Google Wallet.
API & Webhooks
Full REST API for custom integrations. Webhooks for real-time event notifications. Zapier-compatible.
Auto Updates
New features ship weekly. No manual updates, no downtime, no migration headaches. Always on the latest version.
Dedicated Support
Priority support with a dedicated account manager. Phone, email, and chat. We're jewelers too — we speak your language.
Powered by & integrated with
Live in 48 hours, not 6 months
We handle the heavy lifting. Your jeweler goes from handshake to live storefront in days, not months.
Discovery call
We learn about your business, your brand, your goals, and your current pain points. 30-minute call, no commitment.
Data migration
We import your products, customers, and order history from Shopify, WooCommerce, Lightspeed, or any CSV export. Zero data loss.
Store design & setup
Stella and the team build your storefront — choosing your theme, configuring your brand colors, and setting up your product pages.
Training & launch
We walk your team through the dashboard, test everything end-to-end, point your domain, and flip the switch. You're live.
Ongoing partnership
Monthly check-ins, marketing strategy sessions, feature requests, and priority support. We grow with you.
Included with every plan
- Custom domain + free SSL certificate
- Data migration from any platform (Shopify, WooCommerce, etc.)
- Stella's brand audit and initial creative direction
- Store setup and theme customization
- Team training (live sessions + recorded)
- 24/7 priority support
- Monthly business review call
- All future feature updates at no extra charge
- API access and webhook configuration
- Compliance assistance (ADA, GDPR, PCI)
- 99.99% uptime SLA
- Unlimited products, no per-SKU charges
Let's build something
extraordinary together
Join the platform that's giving independent jewelers the same power as the world's biggest luxury brands.