Outbound Engine
Find ideal-customer prospects, draft on-brand emails, and run multi-touch campaigns.
Overview
Outbound is the K99 layer that finds prospects, drafts on-brand outreach, sends it from a warmed inbox, and reports on what worked. Think of it as a one-person BDR team that never forgets to follow up — built specifically for small luxury and B2B brands that can't justify a full sales-ops stack.
The outbound pipeline
- ICP definition — describe your ideal customer in plain English (e.g. “independent jewelry boutiques in the Northeast US with $1M–$5M annual revenue, family-owned, no online presence yet”).
- Sourcing — Outbound queries first-party (your CRM), public business directories, and OpenClaw playbooks to assemble a candidate list.
- Enrichment — for each candidate, OpenClaw fills in buyer name, role, email, LinkedIn, and recent press / signal events.
- Drafting — Outbound writes a 3-touch sequence per prospect, in your voice, referencing their actual store / signal.
- Sending — emails go out from a dedicated subdomain on a schedule that respects warmup, time zones, and engagement signals.
- Reply triage — replies are classified (interested / not interested / out-of-office / unsubscribe / question), and only the “interested” bucket reaches your inbox.
Deliverability is non-negotiable
Sending bad email burns your domain. Outbound is built around three principles to protect your reputation:
- Dedicated subdomain — Outbound sends from
hello.your-domain.com, never from your transactional domain. - Automated SPF / DKIM / DMARC — wired up at onboarding; we won't send a single email until alignment is verified.
- Warmup & throttle — new domains start at 20 sends/day and ramp over 4 weeks. Existing domains stay throttled to maintain >30% open rates.
Warning
If your reply rate or bounce rate crosses unhealthy thresholds, Outbound will automatically pause the campaign and alert you. This is a feature.
Keeping it on-brand
The drafting model uses two artifacts you author once:
- Voice card — a short paragraph + 3–5 example emails you'd be proud to send.
- Knowledge pack — your story, why-now, social proof, and a list of objections-to-address.
Every draft is then quality-graded against the voice card before sending, and any draft below the threshold is queued for human edit instead of auto-sent.
What you see
The Outbound dashboard at /admin/outbound shows:
- Sends, opens, replies, meetings booked — by day, campaign, and persona
- The 10 best- and worst-performing subject lines this week
- Cost-per-meeting, end-to-end (sourcing + enrichment + sends + your time)
- A live preview of the next 24 hours of scheduled sends, so you can pause anything that looks off