Marketing ROI
Measure the return on your marketing spend.
Overview
Measure the return on your marketing investments. Track which campaigns, channels, and promotions generate the most revenue relative to their cost.
Email campaign performance
- Revenue per email — total attributed revenue divided by emails sent
- Click-to-conversion rate — what percentage of email clickers made a purchase
- Campaign comparison — compare performance across campaigns
Promotion ROI
- Discount given — total discount amount applied
- Revenue attributed — total order value from orders using the code
- Margin impact — revenue minus discount amount