Google Analytics

Set up and use Google Analytics with Katura.

Overview

Connect Google Analytics to your Katura store for additional visitor behavior tracking, traffic source analysis, and conversion funnel optimization.

Setting up Google Analytics

  1. Create a Google Analytics 4 (GA4) property at analytics.google.com
  2. Copy your Measurement ID (starts with G-)
  3. In Katura, go to Settings β†’ Integrations
  4. Paste the Measurement ID in the Google Analytics field
  5. Save β€” tracking begins immediately

Tracked events

Katura automatically sends these events to GA4:

  • page_view β€” every page visit
  • view_item β€” product detail page view
  • add_to_cart β€” item added to cart
  • begin_checkout β€” checkout started
  • purchase β€” order completed (with revenue)

Tip

Use Google Analytics alongside Katura's built-in analytics. GA4 excels at traffic source analysis, while Katura's analytics give deeper business metrics like Pareto analysis and commission tracking.

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Google Analytics Integration β€” GA4 Setup Guide | KATURA