Customer analytics
Understand customer behavior and lifetime value.
Overview
Understand your customer base with behavioral analytics, lifetime value metrics, and acquisition trends.
Key customer metrics
- Customer lifetime value (CLV) — average total revenue per customer
- Repeat purchase rate — percentage of customers who buy more than once
- New vs. returning — ratio of first-time to repeat buyers
- Acquisition trend — new customers over time
Pareto (80/20) analysis
The Customers page includes an automatic 80/20 analysis showing what percentage of customers drive 80% of your revenue. Use this to identify and nurture your most valuable customers.
Segment analysis
Compare metrics across customer segments to understand which groups are most profitable and where to invest marketing spend.