Customer management
View and manage customer profiles.
Overview
The Customers page gives you a comprehensive view of your customer base, including spending history, marketing preferences, and a powerful Pareto (80/20) analysis that shows which customers drive the most revenue.
Customer list
Go to Customers in your admin. The page shows six stat cards at the top:
- Total Customers — all customers in your database
- From Shopify — customers imported from Shopify
- Registered — customers who have created an account with a password
- Revenue (12 mo) — trailing 12-month revenue from settled orders
- Total Orders — lifetime order count
- 80/20 Analysis — what percentage of customers drive 80% of revenue
Pareto Analysis
The 80/20 card automatically calculates your Pareto ratio. If it shows "12% of customers drive 80% of revenue," you know exactly where to focus your VIP outreach.
Search and sort
Find customers by searching any of these fields:
- Email address
- Full name, first name, or last name
- Phone number
Sort the list by:
- Total Spent (default) — highest spenders first
- Orders — most orders first
- Recent — newest customers first
- Name — alphabetical
Customer profiles
Click any customer to view their full profile, including:
- Contact information and addresses
- Order history with totals
- Marketing consent (email and SMS)
- Tags for segmentation
- Shopify import status
- Account registration status
Adding customers
Click Add Customer to create a customer manually. You can also import customers in bulk:
- Import — upload a CSV file at Customers → Import
- Export — download your customer list as a CSV
Marketing preferences
The customer table shows marketing consent status with badges:
- Email — customer has opted in to email marketing
- SMS — customer has opted in to SMS marketing
- None — customer has not opted in to any marketing