Segmentation

Overview

Group customers into segments for targeted marketing. Segments can be based on purchase behavior, demographics, or custom tags.

Creating segments

Go to Marketing → Segments and create rules based on:

• Spending — total spent above/below a threshold
• Order count — number of orders placed
• Recency — last purchase date
• Tags — custom tags applied to customer profiles
• Marketing consent — email or SMS opt-in status
• Registration — has account vs. guest

Using segments

Segments are used for:

• Email campaigns — send targeted campaigns to specific segments
• Promotions — create segment-exclusive discount codes
• Analytics — compare performance across customer groups