Follow-up automation
Automate follow-up emails and reminders.
Overview
Automated follow-ups keep your customers engaged after their purchase and drive repeat business — especially important for building long-term jewelry relationships.
Post-purchase follow-ups
- Thank you email — sent immediately after order confirmation
- Delivery follow-up — check in after delivery to ensure satisfaction
- Review request — ask for a product review 7–14 days after delivery
- Care instructions — send jewelry care tips relevant to their purchase
Re-engagement
- Win-back emails — reach out to customers who haven't purchased in 6+ months
- Anniversary reminders — remind about upcoming anniversaries (see Anniversary tracking)
- New collection alerts — notify when new products match their past purchases