Google Analytics

Track visitor behavior.

Overview

Connect Google Analytics 4 (GA4) to your Katura store for visitor behavior tracking and traffic source analysis.

Setup steps

See the detailed setup guide in Analytics β†’ Google Analytics.

What GA4 adds

  • Traffic sources β€” see where your visitors come from (organic, paid, social, direct)
  • User behavior β€” page flow, time on site, bounce rate
  • Conversion funnels β€” track drop-off from browse to purchase
  • Audience demographics β€” age, gender, interests, location
  • Campaign tracking β€” measure ROI of paid advertising

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Google Analytics Integration β€” Track Visitor Behavior | KATURA