Checkout overview
How checkout works in Katura.
Overview
Katura's checkout is a streamlined, single-page experience powered by Stripe. Customers enter their shipping address, select a shipping method, and pay — all on one page.
Checkout flow
- Cart review — customer reviews items, quantities, and totals
- Shipping address — enter or select a saved address
- Discount code — optionally enter a promotion code
- Payment — Stripe Payment Element handles card entry, Apple Pay, etc.
- Confirmation — order is created and customer receives a confirmation email
Shopping cart
The cart page shows all items with:
- Product image, name, and variant details
- Quantity controls (increase, decrease, remove)
- Line item subtotals
- Order total with tax and shipping estimates
Note
Cart state is managed client-side. Customers can browse your store and add items without creating an account. Account creation is optional during checkout.
Guest checkout
Customers can complete a purchase without creating an account. They'll provide their email for order confirmation and can optionally create an account after purchase.
Customizing the Payment Element
The Stripe Payment Element renders inside an iframe but inherits your storefront's fonts, colors, and border radius via the appearance API. Configure this once at Settings → Checkout → Appearance — choose a theme (stripe, night, flat, none), then override label color, input border, and accent color to match your brand. Apple Pay / Google Pay buttons inherit the same styling.
A/B testing checkout
Katura ships an experiment harness for high-impact checkout variants. Common tests:
- Button copy — “Pay $5,184” vs. “Complete order”
- Address autocomplete — Google Places vs. plain inputs
- Trust badges — show/hide the security badges row above the pay button
- Express wallet placement — top of page vs. above pay button
- Single-page vs. multi-step wizard
Configure at Settings → Checkout → Experiments. Each test runs for a minimum of 1,000 sessions per variant before the harness declares a winner with 95% confidence. Lifts and losses are reported in revenue-per-session, the only metric that matters.
Abandoned-cart recovery
When a logged-in or email-captured customer leaves with items in cart, the abandoned-cart flow fires at 1 hour, 24 hours, and 72 hours. Each email contains a signed deep link that re-hydrates the exact cart — no “please add these items back” friction. Average recovery rate across the Katura customer base: ~9% of abandoned sessions.
Configure subject lines, send times, and discount escalation (e.g., 10% in the third email) at Marketing → Flows → Abandoned Cart. See automated flowsfor the full flow library.
Conversion checklist for jewelers
- Show the metal & carat in the line item. Customers second-guess if a $4k ring lacks specs in the cart.
- Surface the appraisal & lifetime warranty. Trust signals lift conversion 8–12%.
- Offer Klarna or Affirm on the Stripe Payment Element for sub-$10k pieces.
- Insured shipping included. Don't make the customer choose; bake the cost in.
- Clear sizing & resize policy right above the pay button.
- Real human contact — phone or chat link for high-AOV carts (> $5k).