Marketing overview
An overview of Katura's marketing tools.
Overview
Katura's marketing hub brings together email campaigns, promotions, customer segments, and media management in one place. Access it from Marketing in your admin sidebar.
Marketing dashboard
The overview page shows key metrics across your marketing channels:
- Email campaigns — total sent, average open rate, average click rate
- Promotions — active promotions, total usages, attributed revenue
- Media — total photos and videos in your library
Marketing sections
| Section | What it does |
|---|---|
| Create and send email campaigns, manage templates, configure system emails, and use the visual email builder | |
| Promotions | Create discount codes with percentage or fixed-amount discounts, set min purchase requirements, usage limits, and date ranges |
| Segments | Group customers into segments for targeted campaigns |
| Media | Manage product photos and videos with analytics tracking |
| Settings | Configure marketing preferences and defaults |
Email deliverability
Katura uses Brevo (formerly SendinBlue) for enterprise-grade email deliverability. Your email campaigns are sent through Brevo's infrastructure, ensuring high inbox placement rates.
Tip
For the best email deliverability, configure your custom sending domain in Marketing → Email → Settings. This authenticates your emails with SPF, DKIM, and DMARC records.