Marketing overview
An overview of Katura's marketing tools.
Overview
Katura's marketing hub brings together email campaigns, promotions, customer segments, and media management in one place. Access it from Marketing in your admin sidebar.
Marketing dashboard
The overview page shows key metrics across your marketing channels:
- Email campaigns — total sent, average open rate, average click rate
- Promotions — active promotions, total usages, attributed revenue
- Media — total photos and videos in your library
Marketing sections
| Section | What it does |
|---|---|
| Create and send email campaigns, manage templates, configure system emails, and use the visual email builder | |
| Promotions | Create discount codes with percentage or fixed-amount discounts, set min purchase requirements, usage limits, and date ranges |
| Segments | Group customers into segments for targeted campaigns |
| Media | Manage product photos and videos with analytics tracking |
| Settings | Configure marketing preferences and defaults |
Email deliverability
Katura uses Brevo (formerly SendinBlue) for enterprise-grade email deliverability. Your email campaigns are sent through Brevo's infrastructure, ensuring high inbox placement rates.
Tip
For the best email deliverability, configure your custom sending domain in Marketing → Email → Settings. This authenticates your emails with SPF, DKIM, and DMARC records.
Deliverability deep-dive
Inbox placement is the difference between a campaign that drives revenue and one that disappears. Katura authenticates every send three ways and continuously monitors your sender reputation.
| Mechanism | What it does | How Katura sets it up |
|---|---|---|
| SPF | Tells receiving servers which IPs are allowed to send for your domain | One DNS TXT record, generated for you |
| DKIM | Cryptographically signs every message so it can't be spoofed | Two CNAME records, copy-pasteable from Settings → Email → Domain |
| DMARC | Tells receivers what to do with unauthenticated mail and reports back to you | One TXT record; we recommend p=quarantine after 14 days of clean SPF/DKIM |
| BIMI | Shows your logo next to messages in supporting inboxes (Gmail, Yahoo, Apple Mail) | Optional — needs a VMC certificate from a CA |
The platform monitors bounce rate, complaint rate, and Postmaster Tools data daily. If your reputation drops below the safe threshold, you'll get an alert before campaigns get throttled.
Send-time science for jewelry
Across the Katura customer base, the highest engagement windows for jewelry email are Tuesday and Thursday between 10am and 1pm in the recipient's local timezone. Engagement-ring promos peak in the eight weeks before Christmas, Valentine's Day, and Mother's Day, with a smaller bump in late September (proposal season).
The campaign builder offers a Send-time optimization toggle that uses each recipient's past open behavior to pick the best send time per person. Recommended for lists over 5,000.
Automated flows
- Welcome series — 3 emails over 10 days for new subscribers. Average +14% LTV vs. no flow.
- Abandoned cart — fires at 1h, 24h, and 72h. Recovers ~9% of lost carts.
- Browse abandonment — for high-value SKUs (rings > $2,000) someone viewed but didn't add to cart.
- Post-purchase nurture — care instructions, warranty registration, and a 60-day check-in.
- Win-back — for customers who haven't purchased in 12+ months.
- Birthday / anniversary — pulls dates from CRM contact records and sends a tailored offer.
Segments
Build segments by combining customer attributes and behaviors with AND/OR logic. Common segments for jewelers:
- VIP — lifetime spend > $10k OR more than 3 orders
- Engagement leads — has an open lead in the engagement pipeline
- Wholesale — has a wholesale account
- Lapsed — last order > 12 months ago
- Custom-design buyers — purchased anything tagged
custom