Automated flows
Set up welcome, abandoned cart, and post-purchase flows.
Overview
Automated email flows send the right message at the right time — without manual effort. Set them up once and they run continuously in the background.
Available flow types
| Flow | Trigger | Purpose |
|---|---|---|
| Welcome series | New account creation | Introduce your brand, showcase best sellers |
| Abandoned cart | Cart abandoned for 1+ hour | Recover lost sales |
| Post-purchase | Order delivered | Thank, care tips, review request |
| Win-back | No purchase in 90+ days | Re-engage dormant customers |
| Birthday | Customer birthday approaching | Send birthday discount |
| Anniversary | Purchase anniversary | Suggest complementary items |
Building a flow
- Go to Marketing → Automated Flows
- Click New Flow
- Select the trigger event
- Add email steps with delays between them
- Design each email
- Activate the flow
Tip
Start with a welcome series and abandoned cart recovery — these two flows typically have the highest ROI.