Seasonal campaigns
Prepare for holidays, Valentine's Day, and Mother's Day.
Overview
The jewelry industry has distinct seasonal peaks. Plan your marketing calendar around these key dates to maximize revenue.
Key dates for jewelry
| Period | Focus | Start planning |
|---|---|---|
| Valentine's Day (Feb 14) | Hearts, diamonds, romantic gifts | December |
| Mother's Day (May) | Birthstone jewelry, personalized pieces | March |
| Engagement season (Nov–Feb) | Engagement rings, bridal sets | September |
| Holiday season (Nov–Dec) | Gift guides, gift cards, stocking stuffers | September |
| Graduation (May–June) | Milestone jewelry, class rings | March |
| Anniversary (Year-round) | Anniversary bands, upgrade pieces | Ongoing via anniversary tracking |
Campaign planning
- Start email campaigns 2–4 weeks before the event
- Create dedicated collections for each season
- Use promotion codes for seasonal discounts
- Schedule social media content to align with campaigns