Abandoned cart recovery
Recover lost sales with automated emails.
Overview
Cart abandonment recovery is especially important for jewelry stores, where average order values are high. A single recovered cart can mean hundreds or thousands of dollars in revenue.
Recovery strategies
- Email reminders — send a series of emails to customers who left items in their cart
- Incentive codes — include a small discount in the second or third email
- Product images — include images of the abandoned items to rekindle interest
Recommended timing
| Timing | Content | |
|---|---|---|
| 1st | 1 hour after | Friendly reminder with cart contents |
| 2nd | 24 hours after | Social proof (reviews, testimonials) |
| 3rd | 3 days after | Small discount or free shipping offer |
Note
Abandoned cart recovery requires the customer to have entered their email during checkout. Guest browsers who never reached the email step can't be contacted.